John Ward Prestige Realty
Our Office   |    53-55 Gladesville Road HUNTERS HILL NSW 2110
Ph: 02 9879 4422
   
Selling Information
Selling On Today's market
 
For Sale Sign      Sold Sign
 

The preparation you put into getting your property ready for sale can be the difference between getting a standard price and a great price. The best part is, it's not hard, time consuming or expensive. Whatever your motive for selling, the process can either be stress free or tense and disappointing. The good news is that you have the ability to choose. There are four factors that will influence the outcome of any sale.


 

1 -Market Conditions at time of purchase or at time of Sale. -Market conditions include the number of viable buyers in the market at one point in time, abundance of property listed, access to available finance. Market conditions determine how long your property is likely to stay on market before it is Sold, and the likely price to be successfully achieved.

 

2 -Presentation of property.-You are less likely to have negative feedback and more of a positive firm offer if the property is painted, damaged items repaired replaced, removed or renovated. The property will also look better when marketed online with professional photos, which is essentially the first place buyers look when starting to look to buy.

 

3 -Timing.-Timing includes the season in which you do decide to market your property. i.e Spring is considered a premium time to market and set up a property For Sale. The temperature is warming up-not too hot, and gardens look there best as all flowers are in bloom. Not everybody can market their property thou in Spring. As individual's financial circumstance and family may require the property to be Sold ASAP, and that may mean selling around Spring. Sydney is a global city now and the property market works 24/7. Most properties do sell, whether it is Spring, Summer, Autumn or Winter.

 

4 -Method of Sale/Marketing Campaign. -Your Sale Agent, will always recommend a method of Sale based on current market conditions, days listed on Sale, and the number of viable prospects he has on his data base that could be genuine buyers for any likely property. If a property is more likely to be in a price range where the volume of genuine buyers are not so many, he may list it For Sale, Expressions of Interest, particularly if days on market is going beyond 4-5 weeks.

 

An experienced agent has to have a marketing campaign which will also achieve maximum saturation with the likely buyers to purchase a property, and that would mean website portals, social media portals.

There are 4 types of buyers:-

1 -Out of area buyers,-wanting to upgrade postcode

2 -Local buyers,-live in same street and suburb postcode.

3 -Registered buyers online, who will receive latest updates and alerts from portals such as www.domain.com.au, and www.realestate.com.au.

4 -Passive Buyers -not in the market, but if they see a property they like, will act on it.

Your marketing campaign needs to cover all 4 types of buyer.

 
Market Conditions
 
Market Up            Market Down

 

Market Conditions at time of purchase or at time of Sale. -Market conditions include the number of viable buyers in the market at one point in time, abundance of property listed, access to available finance. Market conditions determine how long your property is likely to stay on market before it is Sold, and the likely price to be successfully achieved.
 
Timing
 
      Tree in Seasons  

 

 

Children Playing in 4 seasons

 

Buyers for a property can be found all year round however it's not often that a purchaser for your home is out there, just waiting for you to put your home on the market. Timing, presentation and advertising are all required to bring buyers and sellers together for the best result. Spring is often considered to be the best time to sell. It's a time of optimism and with the weather clearing, more potential buyers will be out and about. It is also a time when more sellers will put their homes on the market so there will be more competition. Winter usually presents fewer buyers, but the buyers are usually more focussed on purchasing and traditionally there will be fewer homes on the market to choose from. Prior to placing your home on the market, allow an additional two weeks to prepare both the property and the marketing material.
 
Presentation
 
Photo Styling 1              
 

 

Photo Styling 2

 

A tidy home says "Welcome". Your home should be kept neat and tidy during the period of inspections. It should not necessarily be a "show place" but appear a comfortable home in which to live. Fresh flowers or indoor plants always brighten up a home. While you're cleaning, think about each room and what furniture really needs to be in it. Rooms look smaller when they are crowded. Clear out anything that's not needed to create a feeling of spaciousness. Make sure that all minor repairs are completed. Sticking doors and windows, loose door knobs, faulty plumbing, or peeling paint may affect your sale. Let plenty of light into your home. Nothing improves atmosphere more than brightness. And on a dull day switch on some lights prior to arrival of prospective purchasers. A warm comfortable heated home on cold days adds a feeling of cosiness; on a hot day don't forget to turn on any air conditioning or fans (or simply let the breeze flow through).
 
Method of Sale
 
House For Sale 

  Auction House

 

  Expression of interest

 

 

If you submit your property for Auction this means that prospective purchasers will bid against one another at a date and time suitable to you. You can set a reserve price, which is the minimum you will accept, and once bidding has passed that level you know you have a sale, as it will be unconditional and a predetermined deposit must be paid on the day. Sale by Private Treaty means that you set a price at which your property is to be marketed to the public through the marketing plan agreed to by you and the agent.