The preparation you put into getting your property ready for sale can be the difference between getting a standard price and a great price. The best part is, it's not hard, time consuming or expensive. Whatever your motive for selling, the process can either be stress free or tense and disappointing. The good news is that you have the ability to choose. There are four factors that will influence the outcome of any sale.
1 -Market Conditions at time of purchase or at time of Sale. -Market conditions include the number of viable buyers in the market at one point in time, abundance of property listed, access to available finance. Market conditions determine how long your property is likely to stay on market before it is Sold, and the likely price to be successfully achieved.
2 -Presentation of property.-You are less likely to have negative feedback and more of a positive firm offer if the property is painted, damaged items repaired replaced, removed or renovated. The property will also look better when marketed online with professional photos, which is essentially the first place buyers look when starting to look to buy.
3 -Timing.-Timing includes the season in which you do decide to market your property. i.e Spring is considered a premium time to market and set up a property For Sale. The temperature is warming up-not too hot, and gardens look there best as all flowers are in bloom. Not everybody can market their property thou in Spring. As individual's financial circumstance and family may require the property to be Sold ASAP, and that may mean selling around Spring. Sydney is a global city now and the property market works 24/7. Most properties do sell, whether it is Spring, Summer, Autumn or Winter.
4 -Method of Sale/Marketing Campaign. -Your Sale Agent, will always recommend a method of Sale based on current market conditions, days listed on Sale, and the number of viable prospects he has on his data base that could be genuine buyers for any likely property. If a property is more likely to be in a price range where the volume of genuine buyers are not so many, he may list it For Sale, Expressions of Interest, particularly if days on market is going beyond 4-5 weeks.
An experienced agent has to have a marketing campaign which will also achieve maximum saturation with the likely buyers to purchase a property, and that would mean website portals, social media portals.
There are 4 types of buyers:-
1 -Out of area buyers,-wanting to upgrade postcode
2 -Local buyers,-live in same street and suburb postcode.
4 -Passive Buyers -not in the market, but if they see a property they like, will act on it.
Your marketing campaign needs to cover all 4 types of buyer.
